Starting in season 2023, 1190 Sports commercializes the global audiovisual rights of the Peruvian “Liga1”, the leading local First Division football tournament.
The 1190 Sports management model, 100% collaborative, allows that as the product evolves and improves, all parties benefit from co-participating in the profits generated by the exploitation of the rights.
The expansion and internationalization plan of 1190 Sports for Liga1 contemplates a league for everyone, without exclusivities, available to all operators, which further boosts the reach and interest of fans and maximizes the value of the championship, capitalizing on the know-how of the company in rights management, content distribution and the creation of consistent long-term links.
Through the management of the company, today Liga1 Peru already has its new content platform that includes two new 24/7 channels: Liga1 Max and Liga1 -the first as the full and the second one as the basic- and a Liga1 Play digital destination that expands and facilitates access to all fans of Peruvian football around the world; contributing at the same time to a greater national and international exposure of the local sport, the clubs, and their players.